Male. Currently a grad student.
I'm doing research on: 💻Information Systems & 🎈Marketing
Coding: 🤖AI/ML 🐛web scraping 🎥data (pre)process 🎃fun stuff 😍LLM (soon)
Publications:
- Han Zhang, Yang Yang, Jichang Zhao, Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective, Computers in Human Behavior, Volume 138, 2023, 107467, https://doi.org/10.1016/j.chb.2022.107467.
Working papers and projects:
- empirical studies about sponsored content in influencer marketing (submitted to IJRM, in review)
- More on the topic game live streaming
- using the emergent abilities of large language models for market research
- professional cosplayers in China: an opportunity to study specificity of influencer marketing
- So just yesterday Baidu has announced that their LLMs are gonna be free. So I want to capitalize on that and whip up some quick experiments which hopefully can turn into a paper.