holazzer Goto Github PK

Male. Currently a grad student.

I'm doing research on: 💻Information Systems & 🎈Marketing

Coding: 🤖AI/ML 🐛web scraping 🎥data (pre)process 🎃fun stuff 😍LLM (soon)

Publications:

• Han Zhang, Yang Yang, Jichang Zhao, Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective, Computers in Human Behavior, Volume 138, 2023, 107467, https://doi.org/10.1016/j.chb.2022.107467.

Working papers and projects:

1. empirical studies about sponsored content in influencer marketing (submitted to IJRM, in review)
2. More on the topic game live streaming
3. using the emergent abilities of large language models for market research
4. professional cosplayers in China: an opportunity to study specificity of influencer marketing
5. So just yesterday Baidu has announced that their LLMs are gonna be free. So I want to capitalize on that and whip up some quick experiments which hopefully can turn into a paper.