vvirgitti / cv

VANESSA VIRGITTI

I am a French tech, food and sports lover living in the UK. After a decade spent launching and optimizing successful online marketing campaigns for international multi-million $$ businesses, I enrolled in an intensive 12 weeks web development program at Makers Academy and am now looking for a position as a Junior Web Developer.

Code example

Street-Pacman	Takeaway	Chitter
Street-Pacman is a fun app that enables you to play Pacman in real life using Google Maps and geolocation. Built in 10 days, fully in Javascript and using Socket.io as a final project at Makers Academy.	Website and back office for an imaginary takeaway restaurant using Ruby on Rails.	Chitter is my own version of Twitter, built in Ruby and using Sinatra.

Skills

Problem solving

My main task as an acquisition manager was to solve one big problem: how to maximize results (number of members or revenue) with less and less money.

• While at Zulily, I tripled the number of new members while decreasing the cost per member by restructuring the various SEM and Facebook ads accounts.
• At vente-privee.com, I launched a series of multivariable tests on landing pages; multiple iterations enabled me to find the most efficient page that doubled the conversion rates in Germany and Spain, which in turn decreased the cost per member.

Communication

Online marketing relies heavily on good communication as it always involves working with various internal teams (IT, Creative, Customer Service...) but also external (agencies, third parties, partners...).

• At Zulily I worked closely with the Sales and Creative teams based in London, and also with the IT and Marketing teams based in the US.
• I regularly presented results to senior management in the UK and the US.

Team work

Marketing and especially Acquisition marketing is part of an ensemble and can only work properly thanks to other departments. Team work is therefore critical to ensure maximum results.

• At vente-privee.com, I worked closely with Creative team to promote the use of testing; this enabled us to design the most effective display banners by using data.
• I am a commited member of a competitive sports team, and have played softball at a national club level for the last 10 years. You learn a lot about team spirit and support when you're under pressure!

Managing effective online marketing campaigns

I have excellent experience in online marketing campaigns, working on various channels (Google Adwords, display and affiliate networks, Facebook ads, SEO etc.) for high profile online companies.

• I have experience in multi-channel strategies (Google Adwords, Facebook ads, display and affiliates network...) for various countries.
• I recruited a record number of new members of 100k in a month while working for Cocosa, for which I earned the company's Outstanding Achievement Award.

Education

Makers Academy (Feb 2015 - Apr 2015)

• OOP, TDD, SOLID, MVC
• Ruby, Javascript, HTML5, CSS
• Rails, Sinatra, Node.js, Angular.js, Express.js
• Rspec, Jasmine, Capybara, Cucumber
• Postgresql, SQL, ActiveRecords, Datamapper

EDHEC Business School (Sep 2001 - June 2006)

• MSc in Business Administration
• EDHEC Business School is ranked in the top 5 French Business Schools
• Semester exchange at Whitworth College, WA - USA
• Belonged to the student video association Cylope

Experience

Makers Academy (Apr 2015 - Present)
Alumni Helper

Zulily.com (Apr 2013 - Dec 2014)
Customer Acquisition and SEM Manager

Cocosa.com (Jun 2012 - Feb 2013)
Senior Online Acquisition Manager

Vente-privee.com (Nov 2008 - Dec 2011)
EU Head of Acquisition

XL.com (May 2008 - Sep 2008)
Online Marketing Manager

Kelkoo.fr (Apr 2007 - Apr 2008)
FR Affiliate Manager

Hi-Media.com (Jan 2006 - Apr 2007)
Business Developer / Online Marketing Manager

Yahoo.fr (Feb 2005 - Aug 2005) - Internship
On Network Media Planner

Expedia.fr (Jan 2004 - Aug 2004) - Internship
Online Marketing Assistant

Voyage-scnf.com (Jul 2003 - Dec 2003) - Internship
Online Marketing Assistant

Interests

• Competitive sports: mainly softball (pitcher and regional umpire) and fencing
• Food: from Michelin stars restaurants to food trucks / recently converted to paleo
• Tech: member of various groups (Women who code...) and attends worshops/conferences/meetups (Codebar, Women Hack...)