vicxny / marketing

Marketing

• Familiarity with digital marketing measurement solutions and preferably, a deep understanding of at least one (e.g. MMM, attribution, Lift / Incrementality Testing, Data Clean Rooms)

• Knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches

• A/B Testing, Matched Market Testing, Brand + Conversion Lift

• Lifetime Value & Propensity Modeling, Creative Fatigue, Promotional Impact

  Site

• Reforge

• CXL

Courses

• Marketing Analytics - University of Virginia

• Digital Marketing Specialization - UIUC

• Foundations of Marketing Analytics Specialization - Emory University

• Meta Marketing Analytics Professional Certificate

• Meta Social Media Marketing Professional Certificate

• Strategic Business Analytics Specialization- ESSEC

• Marketing Strategy Specialization - IE University

• Marketing Mix Implementation Specialization - IE University

• Market Research and Consumer Behavior - IE University

• Google Data Analytics Professional Certificate

• Google Advanced Data Analytics Professional Certificate

Topics

MMM

Marketing Mix Modeling (MMM) A Complete Rundown for Digital Marketerts

Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Marketing Mix Modeling 101 - All you need to know about Marketing Mix Models

Marketing Mix Modeling Masterclass on Excel

A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)

Attribution

Attribution Modeling - An In-Depth Guide

Lift / Incrementality Testing

Everything you need to know about Facebook & INCREMENTAL LIFT

Ep. 1 Incrementality Testing - Measure Your AD Effectiveness Without Cookies

Facebook Brand Lift Study

Data Cleaning Rooms

Share securely with data clean rooms

Other

Moving to role of Data Strategy and am lost

How Terence Reilly Skyrocketed Stanley's Revenue

The DEFINITIVE GUIDE

day in the life of a Business Analyst at Spotify | How I solve a Case Study Interview (logic & data)

Value Chain Management Specialization