Vala Brand Guidelines

The Logo

"Vala" Logotype

• This is the primary way to refer to Vala.
• Use the colour code #A56DE2 when the background is close to black and the colour code #7239B3 when the background is close to white.

• For other background colours, it is recommended to use the colours from the brand palette and maintain at least a WCAG AA level contrast.

"V" Logomark

• The "V" logomark should be used when less real estate is available, especially when a square ratio is required or when primary "Vala" logotype feels too cramped.

Usage Example

Colour

Vala Purple

• Use it for all hero statements

Vala Gradient

• Use it as needed

Colour Palette