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customer-segmentation's Introduction

About the Project:

Problem : Customer segmentation

Implementation: I have taken inspiration from Kaggle Dataset, and implemented in Tensorflow 2.0, and have deployed it using Flask application.

Task :

  • Analyzing the content of the E-Commerce database that contains the purchases made by approximate ~4000 customers over a period of one year

  • To develop a model that allows to anticipate or predict the purchases that will be made by a new customer during the following & this year, based on the data available from the previous purchases. Steps :

  • Data Preparation

  • Exploring the content of variables (in short, Exploratory Data Analysis, not inlcuding the product category)

  • Intuitions about the categories of the product, the customer buys

  • Categories of the Customer that buys the product

  • Classifying the Customers based on some parameters

  • Testing the Predictions

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