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timothyblack's Projects

ad-click-throug-rate-prediction icon ad-click-throug-rate-prediction

In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. This repo uses 11 days data to predict next days' click trough rate for each ad.

ad-reading icon ad-reading

computational advertising reading list (计算广告阅读)

adctr icon adctr

Advertising CTR Prediction using DeepFM

artificial-intelligence-adclickprediction- icon artificial-intelligence-adclickprediction-

Predict whether a mobile ad will be clicked In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.

avazu-ctr-prediction icon avazu-ctr-prediction

In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.

avazu-ctr-prediction-1 icon avazu-ctr-prediction-1

Implementation of Classification techniques from scratch on a given AVAZU(Leading Advertising Platform) dataset to predict whether the popped ad on a user screen will be clicked or not.

awesome-java-books icon awesome-java-books

Java开发者技术书籍大全 - Java入门书籍,Java基础及进阶书籍,框架与中间件,架构设计,设计模式,数学与算法,JVM周边语言,项目管理&领导力&流程,职业素养与个人成长,格局与视野,面试参考书等。

click-through-rate icon click-through-rate

Predict whether a mobile ad will be clicked. In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance.

clickthrough-rate icon clickthrough-rate

In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.

ctr-analysis icon ctr-analysis

Analyzing drivers of click-through-rate (CTR) for location-based marketing agency. The report provides insights and recommendations to target the right audience based on location and maximize the revenue from advertising.

ctr-analysis-1 icon ctr-analysis-1

This project broadly deals with location-based mobile marketing, using data from a location-based marketing agency which handles geo-fencing campaigns on behalf of advertisers. I choose to use a random sample for two campaigns of a single advertiser – AMC Theaters. The advertising impressions are inserted into the mobile app being used on the device. The data include the following elements: impression size (e.g., 320x50 pixels), app category (e.g., IAB1), app review volume and valence, device OS (e.g., iOS), geo-fence lat/long coordinates, mobile device lat/long coordinates, and click outcome (0 or 1).

ctr-prediction icon ctr-prediction

Click-through rate (CTR) is a very important metric for evaluating ad performance in online advertising. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. In our dataset, we have provided 11 days’ worth of Avazu data to build and test prediction models.

d2l-zh icon d2l-zh

《动手学深度学习》:面向中文读者、能运行、可讨论。英文版即伯克利“深度学习导论”教材。

deep-learning-drizzle icon deep-learning-drizzle

Drench yourself in Deep Learning, Reinforcement Learning, Machine Learning, Computer Vision, and NLP by learning from these exciting lectures!!

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