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In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. This repo uses 11 days data to predict next days' click trough rate for each ad.
computational advertising reading list (计算广告阅读)
Advertising CTR Prediction using DeepFM
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Predict whether a mobile ad will be clicked In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.
In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.
Implementation of Classification techniques from scratch on a given AVAZU(Leading Advertising Platform) dataset to predict whether the popped ad on a user screen will be clicked or not.
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2017 Tencent advertising click through rate (CTR) forecast match. FTRL
Predict whether a mobile ad will be clicked. In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance.
In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.
Computational Advertising CTR
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Analyzing drivers of click-through-rate (CTR) for location-based marketing agency. The report provides insights and recommendations to target the right audience based on location and maximize the revenue from advertising.
This project broadly deals with location-based mobile marketing, using data from a location-based marketing agency which handles geo-fencing campaigns on behalf of advertisers. I choose to use a random sample for two campaigns of a single advertiser – AMC Theaters. The advertising impressions are inserted into the mobile app being used on the device. The data include the following elements: impression size (e.g., 320x50 pixels), app category (e.g., IAB1), app review volume and valence, device OS (e.g., iOS), geo-fence lat/long coordinates, mobile device lat/long coordinates, and click outcome (0 or 1).
Click-through rate (CTR) is a very important metric for evaluating ad performance in online advertising. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. In our dataset, we have provided 11 days’ worth of Avazu data to build and test prediction models.
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Criteo/Kaggle Competition of CTR prediction
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