shivam-akhouri / rakutenhackathon

Harness Social Media/Public Platforms To Source Qualified Leads

Open platforms like Twitter, FB, Mouth shut, Quora etc are considered to be neutral platforms where people share their experience about products, services and brands. The objective is to harness these platforms to identify and generate leads and prospects by applying website scrapping, text analytics, AI and push filtered data to Analytics engine for further processing.

TABLE OF CONTENTS

OUR SOLUTION

==> Our web application gives users the chance to join a community that uses customer collaboration to promote brands, suggest products, and offer a forum for direct dialogue between influencers and interested parties.

==> The interested parties can take advantage of a variety of benefits, including speaking with existing customers or influencers, learning in-depth about the product of interest, getting any queries resolved, and receiving the best quote on any insurance Bajaj Allianz offers in all markets.

==> Existing customers have the opportunity to become influencers on our website. We have a special influencer programme that is essentially an incentive-based points-reward system, wherein the influencer will receive a certain number of points for each interested party that they convert into a customer as well as for performing product digital marketing activities, among other things. These points will qualify you for incentives like cash, Amazon gift cards, and other goods.

Tech Stack

Front-End: HTML, Tailwind CSS, React JS

Back-End: Django, Firebase

Web_Scrapping: Selenium, Beautiful Soup

Sentiment_Analysis: HuggingFace Python Library - Bert Model

Twitter_Bot: TweePy Library

Chat_Bot: PyTorch, Vader.sentiment Library

ReactJS

• Landing Page
• Login/Signup page
• Community page
• Leaderboard page
• Chat scheduler
• Profile page
• Verification Page

Django

• Sentiment Analysis
• Mouthshut Web Scrapper
• Twitter Web Scrapper

HTML and Tailwind CSS

• Structuring and designing the webpages
• Cards on community page

REST API

• Scrapping Mouthshut
• Scrapping Twitter
• Structuring data

Installation

Install my-project with npm

  npm install my-project
  cd my-project

Run Locally

Clone the project

  git clone https://link-to-project

Go to the project directory

  cd my-project

Install dependencies

  npm install

Start the server

  npm run start

Screenshots

Authors

• @Shivam Akhouri
• @Abhay Arora
• @Yash Bhootda
• @Aniket Kulkarni
• @Neha Ragesh Nambiar

Future Recommendations

• to scrap more website such as instagram and insurance dekho to generate and identify leads
• to set up the UTM link wherin using google analytics, one can see the engagement in the community
• better rewards and incentive mechanisms can be developed