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Customer Segmentation: Analysis of old existing customers’ data to advise on which new top 1000 customers to target. The tool used is Excel

kpmg-data-analytics-virtual-internship's Introduction

KPMG-DATA-ANALYTICS-VIRTUAL-INTERNSHIP

Sprocket Central Ltd. Is a company that deals in the sales of bikes. They had a list of new customers who do not have prior transactions with them and they wanted to know which customers they should target using the existing customers’ data. I analyzed the old customers' data to check for trends and patterns and was able to advise on the new customers based on the existing data.

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