nerdfiles / fluentli

fluentli.com

Marketing Revamp

Problem case

Identify market and intersectional adoption scenarios.

Strategy

Use Google Search trends and persona development through Mixpanel over microdata- rich enhanced pages.

Search Engine Optimization

Problem case

Pages lack microdata attributes, but do possess generic Open Graph attributes.

Strategy

Complement Open Graph metadatributes applied to markup with schema.org microdata attributes.

Implementation

Must review dynamic template generation. Uses Ruby.

Problem case

Some pages have data models which are used in the backend solution to the application; worst case: HTML is actually stored in the database. This is a conventional and inflexible architecture to serve lightweight templates.

Strategy

Apply separation of concerns thinking to the refactorization of templates to achieve microdata-rich markup.