The Portuguese Bank had run a telemarketing campaign in the past, making sales calls for a term-deposit product. Whether a prospect had bought the product or not is mentioned in the column named 'response'. The marketing team wants to launch another campaign, and they want to learn from the past one.
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The Portuguese Bank had run a telemarketing campaign in the past, making sales calls for a term-deposit product. Whether a prospect had bought the product or not is mentioned in the column named 'response'. The marketing team wants to launch another campaign, and they want to learn from the past one.
License: GNU General Public License v3.0