In this project we are investigate the artificial neural network's influence on direct telemarketing campaigns in banking sector and find out the most suitable attributes that have most positive impact on Bank Telemarketing.
Table of Contents:
As a guide through this research study, the following two objectives were developed:
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Objective 01: Identifying the accurate relevancy of artificial neural network as data mining technique to predict customers’ response in bank telemarketing.
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Objective 02: Identifying the most precise attributes that determine the inclination of customers in bank telemarketing through artificial neural network.
Open Data collection method using Google forms
dataset.csv
files.