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Hi 👋 My name is Markus Baersch

Analytics Nerd | Technical Marketer | Developer | Speaker

I am a former developer and software project manager who moved from desktop to the web. My focus are 📊 all things analytics and data quality. I love to try new things, play with cloud services and build Custom Templates for (client-/server-side) Google Tag Manager. You will find a lot of them here and a few more in Gists that belong to my 📖 e-book about building custom GTM templates.

Skills

JavaScript PHP rlang HTML5 CSS3

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Markus Baersch's Projects

plg_optoutmarker icon plg_optoutmarker

Plugin für Joomla zur Markierung interner Besucher anhand der IP oder eines Headers zum Ausschluss in Google Analytics

request-repeater icon request-repeater

change and forward incoming requests to a new endpoint (Custom Tag Template for Server-Side Google Tag Manager)

scoby-tag-server icon scoby-tag-server

Scoby Analytics - Custom Tag Template for Server-Side Google Tag Manager

simple-bot-detector icon simple-bot-detector

Detection for Known Rendering Bot User Agents (Custom Variable Template for Server-Side Google Tag Manager)

this-or-that icon this-or-that

This Or That: returns first unset value from a list of variables (Server-Side Google Tag Manager Custom Variable Template)

timestamp icon timestamp

Generates a timestamp as SSGTM variable (Custom Variable Template for Server-Side Google Tag Manager)

twipla-tag-server icon twipla-tag-server

Send pageviews to TWIPLA (Custom Tag Template for server-side Google Tag Manager)

umami-tag-server icon umami-tag-server

Umami Analytics - Custom Tag Template for Server-Side Google Tag Manager

url-cleaner icon url-cleaner

Google Tag Manager Custom Variable Template for URL cleanup with whitelisting for parameters and optional value redaction with regexes

url-cleaner-server icon url-cleaner-server

Custom Variable Template for server-side Google Tag Manager. URL cleanup with black- or whitelisting for parameters and optional value redaction with regexes

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