Pitch deck

A pitch deck (also known as a slide deck) is a business slideshow presentation, and this page provides a quick start for creating your own pitch deck.

Contents:

What is a pitch deck a.k.a. slide deck?
SixArm.com pitch deck with 6 slides (informal)
SixArm.com pitch deck with 12 slides (formal)
Links to more
Thanks

Pitch deck advice by teams:

What is a pitch deck a.k.a. slide deck?

A pitch deck is a business slideshow presentation.

It summarizes the business idea of a startup company, and the business model, team, goals, needs, and more.
A carefully crafted pitch deck is a fundraising fundamental, and is often requested by investors prior to a company’s pitch presentation.

The SixArm.com pitch deck is a quick start. When you create the pitch deck, you can use it as a start to expand your deck into a formal investor pitch deck (described in the next section).

SixArm.com pitch deck

Slide 1: Vision

Can you write a simple summary of your idea and its value?

Open with one sentence, short and simple.
What broad problem are you solving?
What is a specific relatable example?
Tip: The more you make the problem as real as possible, the more your audience will understand.
Tip: Emphasize the value that you provide to your user.

Slide 2: People

Who are you focusing on helping, and how do you reach them?

Who are your target users, and why are they your target?
What do they need, when, and why?
Who are they, where are they, and how many are there?
How do you reach them, and how

Slide 3: Solution

Describe how people use your product/service.
How does it address the problem that you presented on slide 2?
Tip: Use pictures and stories when you describe your solution.

Slide 4: Context

How does your idea compare to related ideas, products, services, etc.?

Describe how you fit into the competitive landscape.
Why will users choose you over the alternatives?
Is there any secret sauce that you have that others don’t?
Is there any network effect that increases the value and/or platform?
Is there any viral effect that increases the reach and/or participation?
Is there any protective moat for acquisition and/or retention?

Slide 5: Validation

How do you demonstrate that your idea is worthwhile to try, and to buy?

Talk about any proof you have that validates your problem, target, solution, and revenue.
What have you achieved, such as milestones, metrics, and goals?
What are your next steps to validate your plan?
Tip: Investors like to see validation proof points because these reduce risk.

Slide 6: Success Factors

What do you need to succeed?

Highlight any important open roles for new teammates.
Describe key partners, stakeholders, vendors,
investors, etc.?

SixArm.com pitch deck additional slides for investment

Slide 1: Team

Talk about your team.
Highlight key team members, their previous accomplishments, and key expertise they bring.
Why are these the right people to build this company?
What experience do you all have that others don’t?
Include key advisors, investors, and board members.
Identify key positions you need to fill, and why they are critical to company growth.

Slide 2: Sales

Talk about how you plan to sell.
What do you charge?
Who pays the bills?
Describe the competitive landscape.
How does your pricing fit into the larger market?
Show any validiation.

Slide 3: Marketing

Talk about how you plan to get customers’ attention.
Show a solid grasp of how to reach your target market, and what channels to use.
Investors know finding and winning customers can be the biggest challenge for a startup.
If your plan is different than your competitors, then highlight the differences.
Highlight validiation, comps, and upcoming experiments.
Prepare to discuss Total Addressable Market, Service Addressable Market, Service Obtainable Market.
Prepare for questions about viral marketing, social media marketing, and guerrilla marketing.

Slide 4: Partnerships

Talk about any strategic partnerships that are critical to success.
For example do you have any key intellectual property licensing partnership?
Do you have any key distribution partnerships?
How does your success rely on these types of partnerships?

Slide 5: Financials

Show your realistic sales forecast, profit and loss forecast, and cash flow forecast for 3 years.
Limit yourself to charts that show sales, total customers, total expenses, and profits.
Do not show in-depth spreadsheets because these are difficult to read in a presentation format.
Try to explain your growth based on traction you already have.
Highlight your key expense drivers.
Prepare comparisons of similar companies in related industries.
Prepare to discuss any underlying assumptions that you’ve made.

Slide 6: Investment

Ask for the money.
Why do you need the amount of money you are requesting?
What is your plan for using the money?
Is there participation by others that you want to share?
Prepare comparisons of similar companies in related industries.
Prepare to discuss terms that you offering and/or requiring.
Prepare to provide your capitalization table or similar equity statement.

Links to more

Thanks

Wikipedia
MarsDD
Garage
Shawn Carolan and Menlo Ventures
Fred Wilson and AVC
Stuart Logan and Twine
Patrick McKenzie and Stripe

mamabile83 / pitch-deck Goto Github PK

pitch-deck's Introduction