kevinbloomquist / user-research-lab-1

User Research Lab

User Research Lab

I MUST HAVE:

1. Survey used
2. Responses to the survey (2)
3. A short pitch for your idea

What you need to do:

You'll need to conduct User research on a your chosen project 3 space:

1. Pick the website/app/online service that could be improved
2. Write at least 10 questions that could be used to analyze your site
3. Use those questions to interview at least 2 people (non-classmates) about your site
4. Write a quick summary/pitch (could be written, visual, mockup, etc) that describes - based on your research 5. what issues there are with your competitor, and how you can improve them.

Factors to consider in picking Users for testing

1. Internal/External - Personal history, mood, Location, relationships
2. Goals and tasks - what are they trying to accomplish?
3. Habits - What services to they commonly use? Are they part of your target demographic?
4. Access - how are they accessing your service? Device, OS, phsical location, etc
5. When - Is there a certain time of day or location in which they use the service?

User Interviews

1. Consider what you need to know about your subject, and start your questions there.
2. Prepare your questions ahead of time, but use it as a script, not a guide.
3. Ask about actual behavior, not intention
4. Avoid leading questions
5. Try to interview your users while they USE the service - you'll be able to make observations about how they use the app that can't be verbalized.

Resources

• 3 Better Questions to Ask in User Interviews
• 5 Steps to Create Good User Interview Questions
• 15 useful user feedback questions for online surveys