kamond / rule_based_classification_project_for_leads

Calculation of Lead Yield with rule based classification

rule_based_classification_project_for_leads

Calculation of Lead Yield with rule based classification

Business case

A game company wants to create level-based new customer definitions (personas) by using some features of its customers, and to create segments according to these new customer definitions and to estimate how much the new customers can earn on average according to these segments.

Dataset and variables

The Persona.csv dataset contains the prices of the products sold by an international game company and some demographic information of the users who buy these products. The data set consists of records created in each sales transaction. This means that the table is not deduplicated. In other words, a user with certain demographic characteristics may have made more than one purchase.

Variables:

PRICE – Customer's spending amount

SOURCE – The type of device the customer is connecting to

SEX – Gender of the client

COUNTRY – Country of the customer

AGE – Customer's age