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An implementation of the shifted-beta-geometric (sBG) model from Fader and Hardie's "How to Project Customer Retention" (2006)

License: Apache License 2.0

Python 100.00%
sbg customer-retention hardie fader python scipy numpy

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shifted_beta_geometric_py's Issues

Different log-likelihood function

In the paper, the log likelihood is the sum of cancel rates times log probabilities, plus the end survived rate times final survivor likelihood. Should it therefore not be

def log_likelihood(alpha, beta, data, survivors=None):
    if alpha <= 0 or beta <= 0:
        return -1000
    if survivors is None:
        survivors = cancel_rates
    probabilities = generate_probabilities(alpha, beta, len(data))
    final_survivor_likelihood = survivor(probabilities, len(data) - 1)
    
    return sum([s * np.log(probabilities[t]) for t, s in enumerate(data)]) + survivors[-1] * np.log(final_survivor_likelihood)

No module named 'sbg'

After installing
pip install git+https://github.com/jdmaturen/shifted_beta_geometric_py

python -c "from shifted_beta_geometric import fit"
Traceback (most recent call last):
File "", line 1, in
File "/Users/x/anaconda3/lib/python3.6/site-packages/shifted_beta_geometric/init.py", line 1, in
from sbg import derl
ModuleNotFoundError: No module named 'sbg'

probably because of wrong import namespace.

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