A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D).
🚧 Very much still a work in progress 🚧
I also have another list of awesome-marketing resources.
Ever since joining GraphCMS I've been on a steep learning curve - figuring out how different B2D is compared to B2C/B2B. I've grown to love the developer mindset of rewarding helpful content, avoiding shady gated practices, and building engaging communities - and I've tried to catalog my resources to help others out as well.
Want to contribute to grow/improve this? PRs welcome!
- WTF is Developer Marketing?
- WTF is Jamstack?
- WTF is Developer Relations?
- WTF is B2D? (⭐)
- WTF is a Developer Marketing Plan?
- WTF is Headless Software?
- WTF is a Developer Marketing Strategy? (⭐)
- WTF does DevRel do?
- Is Developer Relations Developer Marketing? (⭐)
- Learning how to market to developers
- Developer Marketing and Relations: The Essential Guide
- Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
- Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
- The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success
- Developer, Advocate!: Conversations on turning a passion for talking about tech into a career
- Working in Public: The Making and Maintenance of Open Source Software
- The Developer Marketing Guide
- The B2D model and marketing to developers (⭐)
- The B2D Sales Process
- How to build a strong developer brand? (⭐)
- 4 Tips for B2D Marketing
- Go to Market challenges for B2D (⭐)
- Why is marketing to developers different? (⭐)
- Content Marketing for Developers Emphasizes the Content, not the Marketing
- What Are You Missing in Marketing Your API? (⭐)
- B2B developer marketing? It’s complicated
- The Go-to-Market Channels Every Developer Marketer Needs
- Marketing to Developers with John Britton
- A Guide to Developer Marketing
- A Primer on Developer Marketing (⭐)
- The Struggle of Marketing to Developers
- How to market to Software Developers? A comment thread
- Understanding Developer Marketing
- Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith
- The key areas of Developer Relations
- Marketing to Developers and building developer relations (⭐)
- Marketing to Developers
- How Developer Marketing Parallels Consumer Marketing (⭐)
- Dev Marketing: GA to Product Market Fit
- Lessons from Twilio: Content Marketing to Developers
- Third Party Tools as a Marketing Tactic
- Community Lessons from GitHub, Google & GitLab with Jono Bacon
- Developer Marketing KPIs
- Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni
- Building Vibrant Developer Communities
- Marketing doesn't work on developers (⭐)
- Do Software Developers hate marketing?
- Why do Developers hate marketing?
- Developers hate marketing (⭐)
- Developers don't hate marketing
(In Dev. centric products I've learned that docs aren't just a requirement, they're basically a feature. Great docs make marketing so much easier, so here's a list of API docs that I think are extremely well designed/structured for inspiration)
- TailwindCSS
- GraphCMS 🔌
- Gatsby
- Hasura
- Next.js
- GitHub
- Shopify
- Prisma
- Docker
- Stripe
- Auth0
- Plaid
- Postman
- 10 Best Practices of Community Managers
- The Orbit Model: A framework for building high gravity communities (⭐)
- Community-Market Fit: How Do You Know You've Built a Community That People Want? (⭐)
- Community Capitalism
- Marketing Framework for Communities
- Community First, Product Second
- Getting better at Community Building, one habit at a time (⭐)
- Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade
- Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)
- Let's Discuss Developer Relations with Colby and Angie
- Supabase
- Prisma
- Kong
- GitHub
- Vercel
- Rocketseat
- TailwindCSS
- CodePen
- Segment
- Twilio
- Algolia
- Linear
- Bejamas
- Hasura
- Snyk
- Auth0
- Netlify
- Status
- Stripe
- Fey App
- Readme
- CircleCI
- X with Y - A marketplace for developer content
- Enterprise is sexy, but B2D is sexier
- Swag for Devs (⭐)
- Developer Marketing does not exist with Adam Duvander
React
Typescript
Django
Laravel
Facebook
Microsoft
Google
Alibaba
D3
Tencent