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Evaluate the Buy Online Pick-up in Store (BOPS) strategy with a real-world dataset

osl logit probit multicollinearity endogeneity heteroscedasticity interaction-effect marginal-effect r

bops-strategy-analysis_project_r's Introduction

Buy Online Pickup in Store Strategy Analysis

By Anqi Pan, Cynthia Poon, Irene Liu, Mithun Mitra Nomula, Pranita G Patra

This company has three online channels. Channels 2 and 6 started buy-online-pick-in store (BOPS) strategy on August 1st, 2010 and channel 5998 started BOPS on September 27th, 2012. This company sells jewelry products such as bridal, solitaires, diamond fashion and specialized jewelry etc. Our objective of this project is to assess the impact of buy online pickup in store (BOPS) strategy on sales and returns by using OLS model and logit/probit model.

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