imoon78 / amazon-personalize-online-recommendations-with-google-tag-manager

Online Recommendations using Amazon Personalize

Amazon Personalize allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML). Because Amazon Personalize can be tailored to your individual needs, you can deliver the right customer experience at the right time and in the right place. Enhance customer experiences for online business with personalized recommendations and increase revenue with cross-sell/upsell using Amazon Personalize. This repository contains code developed as part of an AWS Prototyping Engagement.

Architecture

Screenshot

Setup

Clone repository

git clone https://github.com/aws-solutions-library-samples/amazon-personalize-online-recommendations-with-google-tag-manager.git

Setup Amazon Personalize

Launch Personalize Models.ipynb into Amazon SageMaker Notebook with AdministratorAccess (Note: For production usecase please apply least privilege permissions), and follow the instructions in the notebook to setup the required Amazon Personalize dataset, recommenders, and campaigns in your AWS Account.

Deploy the infrastructure

Use this package to deploy the necessary AWS cloud infrastructure for Amazon API Gateway, AWS Lambda functions, and other resources that will serve as the connective tissue between Amazon Personalize and your website.

See API README.md for instructions on how to set it up

Setup Google Tag Manager

Use this package's instructions and sample code for setting up the Google Tag Manager tags for your website

See GTM README.md

Security

See CONTRIBUTING for more information.

License

This library is licensed under the MIT-0 License. See the LICENSE file.