handshake-org / handshake-web Goto Github PK

Opening up this topic for an informal discussion since there's been ephemeral conversations about this happening over Telegram.

In my personal view, I view Twitter as an effective marketing tool to address a crypto audience. Crypto Twitter is where most new retail investors look to to find information they can't get elsewhere. Keeping the @hns handle inactive indefinitely is leaving the opportunity to speak to that audience on the table.

From a decentralization perspective, the factor that matters most is whether the protocol—and the governance over that protocol—is sufficiently decentralized. Whether or not a Twitter handle is communicating updates about said protocol ranks much lower on the list of factors.

There were concerns raised [1] [2] about the inactivity of @hns being perceived—to the detriment of Handshake—as Handshake being a "dead project" or a "ghost chain". You and I know that this certainly isn't the case; but this is the reality of the optics.

From a market standpoint, there are 99,999 other projects vying for retail attention. And retail pays attention to Twitter. If we care about Handshake price, then it should be competing for some of that attention. If it remains inactive indefinitely, then, at least for the short run, Handshake runs the risk of not being discovered while we're in the heat of a DeFi and dWeb summer.

That's my vote. Would love to hear your input, and looking forward to having a constructive discussion. The fact that we're having this discussion merits a healthy ecosystem already.

Onward!

I'd like handshake.org be a one-stop landing page when I tell businesses that their name is reserved. They can learn about the project here, and get started right away on their claim.

Example: https://twitter.com/MatthewZipkin/status/1365305540012871690?s=20