The Future of Netflix: Reviewing and Improving Netflix TV Shows
In a weeklong independent project, I analyzed several Netflix datasets, including 5,806 records of titles, 54,520 records of Top 10 data by country, and 7,100 records of American Top 10 data. I wanted to see if my analysis of Netflix’s top TV shows can lead to findings that can improve Netflix’s content and perhaps by extension, its current situation. I expected to see the popularity of reality TV shows, such as Too Hot to Handle, but I found the popularity of dramas and Korean content, which obviously includes Squid Game. Even more surprising to me was the popularity of Cocomelon, a musical preschool series, and Colombian content, such as The Queen of Flow.
After data cleaning in Excel and data analysis in Tableau, I presented my three content suggestions in a PowerPoint presentation:
- Continue to release dramas.
- Expand foreign programming.
- Consider children's content.
Tableau Link: https://public.tableau.com/app/profile/elaine.yuan3471/viz/Netflix_16536092309470/TheFutureofNetflix
Tools: Excel, Tableau, PowerPoint