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My final project for DACSS 601 (Data Science Fundamentals) titled 'Analyzing Snapchat Political Ads in the US in 2020'

Home Page: https://dacss.github.io/DACSS_601_August2022_v2/posts/FinalProject_AnanyaPujary.html

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advertisement-analysis exploratory-data-analysis political-analysis r snapchat usa

dacss-601's Introduction

Using a dataset containing information on Snapchat advertisements in the US in 2020, I focus on the candidates Joe Biden and Donald Trump and answer the following questions:

  • Is there a relationship between political ad expenditure and impressions?
  • Which candidate's advertisements received more impressions?
  • How much was spent on these advertisements and which candidate spent more on average?
  • Which states were targeted by these advertisements, and which states did each candidate target more?

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