This dataset is one of the dataset that comes with Tableau Desktop, and it contains information about orders and customers of a online Superstore. I've downloaded a version here: https://www.kaggle.com/jr2ngb/superstore-data.
My goals:
- Define a new segmentation for the customers using RFM analysis, because I find that the 3 Segments that are defined in the dataset are not very useful.
- Predict sales of specific product categories
- See the geospatial distribution of customers, sales, categories, shipping cost...