amitav710 / customer-segmentation-using-k-means-clustering Goto Github PK
View Code? Open in Web Editor NEWClustering helps marketers improve their customer base, work on target areas, and segment customers based on purchase history, interests, or activity monitoring. Here the K-Means Clustering Algorithm has been used to group customers with the help of their Annual Incomes and their spending scores as metrics.
License: MIT License