ajaysi / alwrity-star

AI Generator for STAR Copywriting Formula

Alwrity - AI Generator for STAR Copywriting Formula

Alwrity is an AI-powered generator designed to assist users in creating compelling marketing copy using the STAR (Situation-Task-Action-Result) copywriting formula. This tool leverages OpenAI's powerful ChatGPT model to generate copy based on user-provided inputs.

Features

• Input Section: Users can input brand/company name, situation, task, action, and result to generate copy.
• Pro-Tip: Provides guidance on how to use the STAR copywriting formula effectively.
• Progress Spinner: Displays a spinner during copy generation.
• Error Handling: Handles exceptions gracefully and provides helpful error messages.

How to Use

1. Input Section: Enter the brand/company name, situation, task, action, and result in the input fields provided.
2. Generate Copy: Click the "Get STAR Copy" button to generate copy based on the provided inputs.
3. View Copy: Once generated, the copy will be displayed in the web app for review and use.

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What's STAR Copywriting Formula, and How to use this AI generator

STAR is an acronym for Situation-Task-Action-Result. It's a copywriting framework that focuses on guiding the audience through different stages:

1. Situation: Setting the context or background for the problem or need.
2. Task: Describing the specific challenge or objective to be addressed.
3. Action: Explaining the actions taken to solve the problem or achieve the objective.
4. Result: Highlighting the outcome or benefits achieved from the actions.

The STAR formula helps in creating clear and concise copy that effectively communicates the value proposition.

STAR Copywriting Formula: Simple Example

• Situation: "In a fast-paced business environment..."
• Task: "Our team needed a solution to streamline communication..."
• Action: "We implemented a new collaboration tool..."
• Result: "Resulting in improved productivity and efficiency."

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Requirements

• Python 3.6+
• Streamlit
• Tenacity
• OpenAI
• Streamlit Lottie

How to Run

1. Clone this repository.
2. Install the required dependencies using pip install -r requirements.txt.
3. Set up environment variables:
   • OPENAI_API_KEY: OpenAI API key.
4. Run the Alwrity script using streamlit run alwrity.py.