Any chance to use adjust tag in google tag manager? about web_sdk

[YaraMatkova]

Hey @liamtarpey, thank you for reaching out.

I think you could get a more detailed answer if you contact your Adjust Account Manager or Customer Success Manager.

As far as I aware there is no special elegant solution to make Web SDK events work with GTM, and most likely you have to use Custom JS scripts but you could trigger them on on built-in GTM events.

Feel free to comment if you have any further questions.

[YaraMatkova]

Hi @alextorn,

Thank you for reaching out! Sorry for a long delay.

To use the SDK with GTM you can add a Custom HTML tag containing SDK loading snippet.

To initialize the SDK you can add another Custom HTML tag or just place Adjust.initSdk call right after the snippet and before </script> closing tag

Please let me know if you have any questions.

[liamtarpey]

@YaraMatkova Do you have a detailed guide on how to send through custom events to Adjust from a Web-GTM container? (Essentially the Adjust.trackEvent() method) We currently have all of our marketing solutions sat behind GTM and would like to move Adjust to do the same.

We could write some Custom JS script that triggers the SDK (and checks it's been loaded first) but was wondering if there was a more elegant solution, like a built-in event or something.

Thanks!