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  • 👋 Hi, I’m Paula
  • 👀 As a dedicated digital marketing analyst, I leverage my international experience and passion for data-driven insights to develop strategic, impactful solutions that seamlessly merge creativity with analytics in the evolving digital landscape. With in-depth knowledge in online marketing, e-commerce, and data analytics, I establish and foster meaningful relationships, driving measurable results and unlocking new potential for brands and their audiences.
  • 💞️ I’m seeking collaboration on projects in the digital marketing field as a Marketing data analyst
  • 👨🏼‍🎓 I hold a Master’s degree in Digital Marketing and E-commerce, and I am currently enhancing my skills in Data Analysis.
  • 🌎 I love embracing new challenges and continuously learning.
  • 📍 Originally from Spain, currently living in Germany.
  • 💬 I am fluent in Spanish (mother tongue), English, and German.

⚙ Languages and Tools:

Python | Jupyter | Colab | PostgreSQL | Tableau| Microsoft Office | GitHub | Canva | Slack

🔗 Connect with Me

📫 How to reach me: https://www.linkedin.com/in/paula-av/

Paula Alvarez's Projects

awesome-cheatsheets icon awesome-cheatsheets

👩‍💻👨‍💻 Awesome cheatsheets for popular programming languages, frameworks and development tools. They include everything you should know in one single file.

python_instacart_grocery_basket_analysis icon python_instacart_grocery_basket_analysis

Used Python to wrangle and analyze multiple datasets for Instacart. Created new columns and flags for customer profiling, analyzed order behavior across customer groups, and identified key data connections. Compiled findings and recommendations into a comprehensive report for Instacart stakeholders.

sql_rockbuster_stealth_data_analysis_project icon sql_rockbuster_stealth_data_analysis_project

Developed moderately complex SQL queries to address business questions. Created a presentation with SQL results and visualizations in Tableau for Rockbuster Stealth's business managers. Compiled SQL queries and data output in Excel for technical colleagues and prepared a data dictionary.

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