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Andreas Georgopoulos's Projects

attribution-modelling icon attribution-modelling

Two data-driven and statistically-oriented attribution models of an advertising campaign of a “Fortune 500 Automobile Manufacturer” are developed.

effectiveness-marketing-campaigns icon effectiveness-marketing-campaigns

A spatial panel autoregressive model with fixed effects is developed in order to assess the effectiveness of different marketing activities of a fast-food retail chain.

forecast-demand icon forecast-demand

At this project the daily lettuce demand of a fast-food restaurant chain is forecasted, based on different Exponential Smoothing and ARIMA models.

predict-blockbuster icon predict-blockbuster

A comprehensive model is developed in order to predict local box-office receipts of any movie screened in the U.S. prior to its official released date using open data sources.

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